Our business goals and project development are based also on the preservation of natural and cultural resources. We believe that our future lies in the fulfilment of basic principles of sustainable development, especially ecology. We advocate for solidarity with natural resources, and for preservation and improvement of the existing natural resources. Environmental research in Montenegro has identified special eco-geographical areas of great landscape and biodiversity value and, it is of paramount importance for us that these existing specific entities are preserved, and if it is in our power, enriched. Bearing in mind the structure of the existing natural resources in our locations, with our developments we want to create new and beautiful surroundings for the future sustainable and memorable places for visitors.

Each of the four locations in our possession has its specific flora and fauna. On the Velika plaža there is  a natural freshwater lake with lush pine forest, in Becici century-old olive trees, in Kuljače lush forest, and a mountain stream and a pristine rocky beach in Crvena Glavica.